About VSI’s Founder

The Bio & Story of Sierra Domb, Founder of the Visual Snow Initiative

After years of medical testing & unknowns, Sierra finally learned she had Visual Snow Syndrome! But most of the medical community still knew nothing about the condition and patients weren’t receiving proper help. She and her team are determined to change that by bringing Visual Snow to the forefront through establishing worldwide awareness, education, research, resources, and understanding. Her Bio and Story can both be found below.

About Sierra

Sierra Domb is a trailblazer in neuroscience, philanthropy, and communication. Her nonprofit, Visual Snow Initiative (VSI), is dedicated to awareness, education, and research for Visual Snow Syndrome. After she began experiencing symptoms of Visual Snow, a debilitating neuro-ophthalmological disorder, Sierra vowed to learn about neuroscience and help others who suffer from the condition. Her organization has since raised critical funds for Visual Snow research and treatment development in 7 different countries (so far).

In 2018, Sierra and her team organized the first Visual Snow Conference in history at UCSF. She created an international research team of Visual Snow experts, composed of renowned and highly-accomplished neuroscientists. Together, Sierra and her team developed essential physician-patient resources, such as the first-ever Diagnostic Criteria for Visual Snow Syndrome, the first Directory of Visual Snow Doctors & Specialists, and more. VSI facilitates the publication of Visual Snow research. That, in addition to the awareness and education they have generated, played a pivotal role in getting the condition officially recognized by health/medical organizations.

In addition to funding research for a cure, VSI organizes and helps develop viable treatment options for Visual Snow symptoms. VSI has also sponsored public events, like the Emmy Awards, and garnered support from public figures, such as The Beatles’ Ringo Starr. Sierra has brought Visual Snow to television, newsprint, podcasts, and radio. She also produces educational content/videos about Visual Snow. Additionally, Sierra is the first TEDx Speaker to discuss Visual Snow Syndrome. Her TEDx Talk, titled: “What is Visual Snow? Transforming Anguish into Action”, is out now.

With her B.S.C. in Communication Studies from University of Miami, Sierra empowers patients to overcome adversity and makes neuroscience more palatable & accessible for people of all ages and backgrounds. An estimated 2-3% of Earth’s population is affected by Visual Snow Syndrome. She has implemented innovative techniques to generate a significant and positive impact on numerous lives around the world. Sierra has been the host of her own radio show and is a Writer/Reporter, who has had her articles and photographs published in The Miami Herald. She is also a professional voice actress and award-winning landscape photographer.


My Journey with Visual Snow / Origin of VSI

Written By Sierra Domb


Close to Home

One day, I suddenly began seeing a layer of “static” over my vision. This bilateral “static” was comprised of countless illuminated tiny dots and flashing lights. They were present 24-hours a day in my visual field, irrespective of whether my eyes were open or closed. Additionally, I began experiencing several other frightening visual symptoms. These included: palinopsia, floaters, randomly-occurring bright flashes, afterimages, entoptic phenomenon, light sensitivity, and nyctalopia. Non-visual symptoms ensued thereafter, ranging from tinnitus to widespread muscular pain.

My family and I visited dozens of doctors in search of answers, tirelessly attending appointments. Over an 18-month timespan, I was seen by a number of neurologists, ophthalmologists, as well as doctors with expertise in subspecialties of the eye. I would attempt to describe what I was experiencing to the physicians in great detail, through verbal explanation and by drawing pictures of the images. A plethora of uncomfortable eye exams were performed. The results all came back “normal”, so additional testing was recommended. I went on to complete CT scans, MRIs, and PET scans. But the findings of those tests all came back “normal” as well.

Struggling for Answers

Nonetheless, I was determined not to let these symptoms stifle my ambition; I did not want this circumstance to turn me into a person I wasn’t. But trying to balance coping with these symptoms in conjunction with my academic & occupational pursuits/responsibilities became a “one step forward, two steps back” dilemma. Unfortunately, the symptoms proved too debilitating. There was no choice left but to severely alter my life. Life as I knew it changed dramatically and I had “work around” my symptoms.

While experiencing these symptoms on their own was absolutely devastating, not having any answers as to what was going on or why it was happening was even worse. It was only after scouring the internet for elucidations that I “discovered” Visual Snow. Descriptions, images, and explanations of the condition (as well as its corresponding symptoms) matched exactly what I was going through. I also saw there were others just like me struggling to adapt to a life of seeing differently. After years of agonizing testing, I finally got in touch with a doctor, whose Visual Snow research was published online; he formally diagnosed me with Visual Snow Syndrome.

It was incredibly reassuring to receive an official diagnosis and know that I wasn’t alone. However, it was striking to me that after seeing so many physicians in numerous areas of expertise, not a single one of them had known what Visual Snow Syndrome was.

It was then that I realized the answer to this predicament: the medical community cannot offer a solution for anything if it is not even aware it exists. That’s why I founded the Visual Snow Initiative (VSI). We are determined to change that by bringing Visual Snow to the forefront.

Getting Answers & Giving Hope

The VSI, its team of medical experts & scientific researchers, and I all share a mutual passion for helping Visual Snow patients. We are determined to learn more about Visual Snow Syndrome and find solutions for this condition. There are many ways to mitigate the impact of Visual Snow. While answers are being sought, we want you to know that you can live and enjoy your life without fear. As we focus on awareness, education, research, and potential treatments, the Visual Snow Initiative continues to provide “The Cure of Understanding”.

Stay Informed!

Join our mailing list to receive the latest news and updates from the Visual Snow Initiative team! We'll include information about Visual Snow research, strategies to spread awareness, and upcoming events.

You have Successfully Subscribed!

What is Visual Snow? Transforming Anguish into Action

Just Released

What is Visual Snow? Transforming Anguish into Action

Sierra Domb | TEDx Talk

Watch Now

You have Successfully Subscribed!